The Most Creative Company

For me, the most creative company would be BANDAI. First of all, here is a little information about Bandai that I discovered on the internet. Bandai was founded in 1950. Some of the early tin plate toys are highly collectible; the pictured model car will sell for around US$150.

In the 1960s Bandai expanded to include export sales. Bandai’s racing car set, which first appeared in

1962, became a huge success.

The 1970s continued to see Bandai expand, with Bandai Models being established in 1971. Although not their most profitable range, Bandai’s 1/48 scale AFV models dominated that segment of the model kit market. Bandai America Inc. was established as local US sales/marketing operation in 1978. Since the 1980s, Bandai has become the leading toy company of Japan, and to this day, has the main toy licenses in Japan to popular properties including Daikaiju, Ultraman, Super Robot, Kamen Rider, the Super Sentaih series (which they took part in creating), Gundam and many others. The managements of Bandai and Sega officially agreed to merge in the late 1990s, but the merger was later cancelled, citing “cultural differences”.

During the early 80’s, Bandai distributed a number of videogame machines. In 1982 the Bandai Arcadia, a variant of the Emerson Arcadia 2001, was released in Japan by Bandai. There were also 4 Japan-only game releases which were the only known Arcadia titles written by other companies than UA Ltd. They also released local variants of the Intellivision and vectrex game consoles.

Bandai produced a running mat called the Family Fun Fitness System for the Famicom and Nintendo Entertainment System starting in 1986. A series of games was released both in the US and in Japan, including Athletic World and Stadium Events for the NES. Shortly after its release, Nintendo purchased the rights to the FFF mat in North America, replacing it with their own redesign, the Power Pad. In order to maintain branding continuity, Stadium Events was pulled from shelves after a short period of availability at Woolworth’s Department Stores. Due to the fact that the game was pulled from shelves and discontinued before many copies were sold, Bandai’s Stadium Events is universally accepted as the rarest licensed NES game released in North America. The sister game to Stadium Events, called Athletic World was initially released with a label that indicated compatibility with the Family Fun Fitness mat, but was later re-released with an updated label that mentions the Power Pad instead. Stadium Events was not released again, but instead was slightly modified and relaunched as the Power Pad pack-in game, World Class Track Meet.

In the 90’s, Bandai teamed up with Apple to make the The Pippin. They also made their own game console, the Playdia. Neither was a mass-market success. In 1999, Bandai created the Wonderswan portable game system. It, and its update, the Wonderswan Color, sold modestly well, but were unable to seriously challenge the dominant Game Boy Color and later, the Game Boy Advance. It was discontinued in 2003.

As for myself, I like action figure and video games very much. That is the main reason why I chose BANDAI as the most creative company. They can make the children’s imagination come true. For instance, the famous cartoons among the kids these days are power ranger, Ben 10, digimon, etc. Kids like these cartoons very much. What Bandai did is make the characteristic in the cartoons into a touchable form. Not only that it is a great and creative product, but it is also a product that can stimulate the children’s imagination. Have you ever see what do kids do with these action figure and video games? They run around and making funny noises as if as the action figure were alive. From this kind of phenomenon, we know that the children are entering their imaginative side of the brain. They imagine what would the character on his hand do, where is he now, and what kind of great adventure that they and their action figure are about to experienced. Like I said before, creativity is all about imagination. Imagining can make us think the unthinkable. Make us do the undoable. Well, ate least that is what I think personally.

Other than action figure, Bandai also make a model kit. A model kit is an action figure that we have to construct first in order to see its true form. We have to match the pieces by reading the manual. The patience in building a model kit is very entertaining. We really want to see the result of our work yet we do it slowly and carefully in order to achieve a good look of our model kit. Imagine that Bandai can create something that must be recreated by the customer themselves. Not only that, the customer must paint these little pieces to gain the exact looks like in the movies.

Another famous product that is produce by Bandai is tamagotchi.

Tamagotchi is a little portable console that allows children to have an imaginary pet. Many parents in the word do not like their family having a pet for many kinds of reasons. For instance, they don’t want to expense an extra cost for the foods, medications, beauty salon for pets, and many other items for the pets. Not mention the pet’s left over that could end up in any place inside and out of the house. They think that children like to take care of the pet just for awhile and parents have to deal with it in the end. Seeing this problem, Bandai creatively creates tamagotchi. A device that makes children have pet without actually owning a pet. In tamagotchi, user musts give this “pet” food, bath it, clean up it’s left over, play with it, and many other activities that we usually do with our pet. Thanks to this device, parents and children can have their own way with out any disadvantages at all besides an extra expense on the battery of the device itself.

Bandai is still creating unique and creative products till this very second. The secret of Bandai’s success is their creative imagination and their ability to make it come true. They maybe selling products for kids, but do not ever underestimate this company. Bandai had been known all over the world and had successfully established a very good and profitable relationship with companies all around the globe. I think, Bandai is one of many companies that will survive until the end of world. Not because of its money or its relationship with other companies, but Bandai will survive because of its creativity and imagination and its power to make it come true. so, be creative, be imaginative, maybe someday, you’ll be or better than Bandai.


~ by tuatuakeladi on October 16, 2008.

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